Mortgage loan marketing has become more important than ever in today's market. Gone are the days when you could dial random phone numbers and land a loan app! (I'm sure you remember those days) However, this does not mean the business is not there... It simply means that you need to take a very specific approach to meet with the results you desire.

So what can you do? First, you need to have your mortgage loan marketing plan in place. Obvious right? Experts estimate that fewer than 20% of loan officers bother with a marketing plan! Many rationalize that "I already know what my plan is - that's good enough for me." This reasoning ignores the fact that we are human, and regardless of "intentions" - We forget, we procrastinate, we miss fine details etc.Sometimes, something as simple as an errant step or variable can bring a whole marketing plan to its knee's. If you don't have your mortgage loan marketing plan on paper, and if you don't bother tracking your details, then how can you know which variable is causing failure?

My next recommendation comes from my own personal experience of breaking free from being a "refi junky." The single most powerful course of action I took when trying to replace a 6 figure income that I walked away from in the name of self generating, was to build relationships with real estate agents.
Before you shake your head no, or run the other way, let me explain. (Yes, I know there's a love hate relationship there) Most loan officers who have had a bad experience marketing to realtors have had this experience, primarily because they did not take the time to plan their actions.

The danger here lies in the fact that an estimated 70% - 75% (Based on a study from the National Association of Realtors) of all real estate agents close 4 transactions or fewer each year! What this means then, is that if you are not targeting your agents based on production up front, then the odds are against you that you're going to meet someone who is worth your time.

See the importance of targeting your efforts before getting started? These simple but powerful tips will help you implement a plan that is far more effective than just flying by the seat of your pants. Pull out a pen and paper now, and start jotting down your goals, your target, and your vision. A complete career transformation can happen, you just have to be willing to take the decisive action necessary to make it happen now! Here are some tools I think you'll appreciate: